A plethora of work produced over two years as lead designer and art director for ZENB, a healthy vegan food brand focussed on using the whole vegetable.
Notable work included ideation and design of three product launch campaigns, art direction of two photoshoots and TVCs, plus designing and animating BAU social assets, national press and OOH advertising.
Role:
art direction / design / ANIMATION / retouching
art direction / design / ANIMATION / retouching
ZENB Bites Launch Campaign
Ideation and design for the launch of ZENB bites, an on-the-go healthy snack, made from the whole vegetable and with unconventional flavour combinations.
| Press ads promoting launch of ZENB Bites
| Launch email for ZENB Bites
| Animated social ads for ZENB Bites (Animation: Dulani Wilson)
| Initial Bites concept designs. A bold look and feel with strong lead copy made the most of the limited assets available.
Pasta Agile Launch Campaign
Concepting and design of a suite of assets for the launch of ZENB's 2-minute quick-cook pasta.
| Agile launch email. Takes longer to read than to cook.
| Pasta Agile tube ad concept
ZENB Pasta And Sauce Launch
Design of suite of assets for the launch of ZENB pasta and sauce, including a stills and video shoot, and art direction of a DRTV ad.
| National press ad for the launch of ZENB pasta and sauce
| A selection of still images from the shoot (Images: Hannah Hughes)
| ZENB pasta and sauce launch TVC (Director: Kieran McGrath)
| TVC storyboards
| Photos taken during downtime on the video shoot, maximising the value to the client, and creating more assets to work with
| Tube Car Panel ad promoting ZENB pasta and sauce