Girl Effect

Rebrand for online spaces and website redesign

Girl Effect is a non-profit organization, launched in collaboration with Nike. It's aim is to end global poverty by empowering women.
The website was redesigned to give a more authoritative and editorial emphasis, while the brand was developed to reflect a shift towards a more youthful, urban and global target audience.
Branding / art direction / design / UI

| Digital style principles were created to adapt the brand guidelines into useable UI

| A selection of pages from the digital style principles document

| Style tiles, exploring how the design principles could be expanded into functional UI

| Final style tile from which the UI was extrapolated

| Final website page designs

| Why Girls? – an infographic explainer page that animated on scroll