The Body Shop briefed us to create a new suite of assets for use across all media. The resulting work was shot by photographer Sam Peach, and videographer Philip Gatward, both in studio and on location.
Careful planning allowed us to maximise the amount of products that we could shoot, and also allowed photos and videos to be shot on the same days. Themes, colours and textures were chosen to reflect both the products and season.
Art direction was then provided on the design of subsequent social posts, emails and website assets.
Role:
art direction
art direction
| A selection of images from the shoot (Photos: Sam Peach)
| Homepage banners featuring the shoot images
| Email featuring stop-motion GIF
| Insta Stories with bespoke imagery from the shoot
| Homepage video banner featuring video filmed on location by Philip Gatward
| Social posts using shoot images and video
| Behind-the-scenes in the studio and on location
