Rolls-Royce briefed Zone to come up with an overarching campaign idea to promote their Boutique range of luxury accessories, in a move away from being seen from a car manufacturer and instead as a luxury house.
Our final response, and the resulting photoshoot, played to the idea that Rolls-Royce is the ultimate in high end luxury, and the name speaks for itself in terms of quality. Regardless of whether a car or an umbrella, This Is Rolls-Royce.
Role:
CONCEPTING / art direction
CONCEPTING / art direction
| A few images from the shoot by Daniel du Cros / Junction 11
| DPS mockup
| Instagram Stories
| Adshell concept
| Three initial concept routes: luxurious close ups focussing on detail; stylised and opulent still life; decadent, fashion-led lifestyle
| Behind the scenes at Junction 11
| Rough layout scamps