An interactive microsite launched as part of an integrated campaign, fronted by Bill Bailey. The concept was designed to test Britain's men about their knowledge on prostate cancer, whilst arming them with key facts about the disease.
The test resulted in 250,000 email sign ups, and provided a wealth of data that could be used by the charity to understand their audience, and focus their future marketing and information.
Role:
art direction / design / UI / retouching
art direction / design / UI / retouching
| Final website screenshots
| Original concept scamps
| Stadium screen concept