An interactive online experience for Nike's Girl Effect highlighting the hopes and dreams of millions of impoverished girls from around the world.
The experience needed to be both informative and have emotional depth, plus a bit of innovative flair to help it stand out. The project was brought to life by 3D front end whizz Dean Alex.
Nominated for a Webby.
Art direction / design / UI / visualisation
Role:
art direction / design / UI / visualisation
art direction / design / UI / visualisation
| Final experience designs
| .net article showcasing the experience
| Original concept visuals
| Alternative concept scamps
| Experiential concept