Happiness Cab Co. –  integrated campaign concept

Winning pitch campaign for Coca-Cola online media retainer, in response to a brief to create an integrated campaign to promoting free coke for designated drivers.
art direction / design / retouching

| Coke Zone reward points were a key driver of the campaign

| Users could track miles driven for friends on an app, which would be aggregated on the Coca-Cola Piccadilly sign.

| Dynamic ads would be tailored to location.

| Campaign promotion in pubs and on taxis.