Jack Cole - Wellcome Trust

A selection of freelance projects produced during three years at Wellcome Trust and Wellcome Collection, promoting the scientific work of the UK's largest provider of non-governmental funding for scientific research.

Role:
ART DIRECTION / design / motion / ARTWORKING

Wellcome Photography Prize

The Wellcome Photography Prize logo needed adapting for social and video. Using the visual language of photography, I created a 3D lighting environment in AfterEffects, adding motion depth to simulate lens blur.

These motion principles were then applied to the rollout of an integrated ad campaign across social and OOH, including digital ads on the TFL network.

| Motion logo (original logo design by Kay Ogundimu)

| Motion digi screen, as seen at various locations across the TFL network

| Selection of social ads used as part of the integrated campaign

Discovery Research Meetings conference branding

I created a brand identity, illustrations and animations for a Wellcome conference for scientific researchers. The identity was then rolled out across a range of event materials and merchandise.

| Motion holding screen, used as a backdrop for conference speakers, and throughout the event

| Initial concepts based around themes of Teamwork, Curiosity and Discovery

| Conference merch

| Conference pull-up banners

Podcast advertising

I created a motion logo and social ads for Wellcome's podcast 'When Science Finds A Way'. By working closely with social agency Ethix, and optimising ads based on their analytical data, the campaign helped push the podcast to #2 in the Apple Science podcast chart.

| Motion version of the logo, as used on the vodcast

| Selection of ads from the social campaign

| Poster campaign

| Window installation at Wellcome's HQ (design: Marina Da Silva)