Girl Effect is a non-profit organization, launched by Nike. It's aim is to end global poverty by empowering women.
The website was redesigned to give a more authoritative and editorial emphasis, while the brand was developed to reflect a shift towards a more youthful, urban and global target audience.
Role:
Branding / art direction / design / UI
Branding / art direction / design / UI
| Digital style principles were created to adapt the brand guidelines into useable UI
| A selection of pages from the digital style principles document
| Style tiles, exploring how the design principles could be expanded into functional UI
| Final style tile from which the UI was extrapolated
| Final website page designs
| Why Girls? – an infographic explainer page that animated on scroll